What are Cookies?
Cookies are small text files which are downloaded to your computer or mobile device when you visit a website or application. Your web browser (such as Internet Explorer, Mozilla Firefox, Safari or Google Chrome) then sends these Cookies back to the website or application on each subsequent visit so that they can recognise you and remember things like personalised details or user preferences.
Cookies are very useful and do lots of different jobs which help to make your experience on websites as smooth as possible. For example, they let you move between web pages efficiently, remembering your preferences, and generally improving your experience (see below for more examples).
They are referred to as session or persistent Cookies, depending on how long they are used:
- Session Cookies are temporary cookie files and only last for your online session and disappear from your computer or device when you close your browser.
- Persistent Cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
There are also first-party and third-party Cookies. First-party Cookies are owned by the website a person is currently viewing, while third-party Cookies belong to a website other than the one a person is currently viewing. Compared to third-party Cookies, first-party Cookies are more widely accepted by browsers and stored for longer periods of time.
We use Google’s “analytics” Cookies which allow us to identify unique, but anonymous users. These Cookies can also calculate the number of people visiting our website, the date and time of a user’s visit, the pages a user has viewed and the time spent by users on our website. This helps us gather feedback so that we can improve our website and better serve our users. To find out more about the Cookies Google Analytics use, please click the following link – https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
We use Google Tag Manager to manage and deploy tags on our website without having to modify the code. This allows us to share information from our website to Google Analytics. To find out more about Google Tag Manager, please click the following link – https://marketingplatform.google.com/intl/en_uk/about/tag-manager/
We use the Facebook Pixel, an analytics tool that allows us to measure the effectiveness of our advertising off of our website by understanding the actions people take on our website. When a user visits our website and takes an action (like completing a purchase or clicking a button), the Facebook pixel is triggered and reports this action. To find out more about how the Facebook pixel works, please click the following link – https://www.facebook.com/business/help/471978536642445
Managing Cookies in your browser
Most modern browsers will allow you to:
- See what Cookies you’ve got and delete them on an individual basis.
- Block third party Cookies.
- Block all Cookies from being set.
- Delete all Cookies when you close your browser.
You should be aware that any preferences will be lost if you delete all Cookies. Ironically, this includes where you have opted out from Cookies, as this requires an opt-out cookie to be set. This means that if you opt out from Cookies and then delete all Cookies, your opt out will not be saved and you will need to opt out again (which will store a strictly necessary cookie so that your device can remember that you have opted out).
If you block Cookies completely, many websites will not work properly and some functionality on these websites will not work at all. We do not recommend turning Cookies off for these reasons.
The links below take you to the ‘Help’ sections for each of the major browsers so that you can find out more about how to manage your Cookies.
Safari iOS: https://support.apple.com/en-us/HT201265
Managing analytics Cookies
It is possible to opt out of having your browsing activity recorded by analytics Cookies. You can opt out of their Cookies by clicking on the following links. Please note that this will take you to the relevant third party’s website and generate a ‘no thanks’ cookie, which will stop any further cookies being set by those third parties.
Don’t forget that by not allowing analytics Cookies, this stops us from being able to learn what people like or don’t like about Holiday Swap, so that we can make them better.
Google Analytics: http://tools.google.com/dlpage/gaoptout
Facebook Analytics: https://www.facebook.com/policies/cookies/